The FlexJobs Podcast: Career Advice & Job Search Tips

Remote job search tips and career advice from FlexJobs.FlexJobs is a job board highlighting only the best remote, hybrid, and flexible schedule jobs ranging from entry-level to executive, freelance to full-time, and local to global. Our team of trained researchers hand-screens every job listing to ensure legitimacy.In 2007, FlexJobs founder and CEO - Sara Sutton - was looking for something better after losing her full-time job. She was already seven months pregnant with her first child and needed something that was going to be flexible but still help further her career. That’s when the idea for FlexJobs came: A site where job seekers could find professional-level work-from-home jobs, without the ads, scams or junk found on other sites.Subscribe to this podcast to get inside tips from our career experts on how to find and land a remote job. FlexJobs - Find A Better Way To Work. https://www.flexjobs.com/

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The FlexJobs Podcast: Career Advice & Job Search Tips

Step 13 of 21: Building Your Personal Brand and Perfecting Your Elevator Pitch to Stand Out

August 17, 2023 • FlexJobs • Season 2 • Episode 13

In Step 13 of the "Mastering Your Job Search" series, we delve into the importance of developing a strong personal brand and crafting a persuasive elevator pitch. These two essential components play a significant role in effectively marketing yourself to potential employers and making a memorable impression.

Important Links:
• How to Create a Personal Brand That Enhances Your Job Search: https://bit.ly/3rUor8P
• How to Create a Winning Elevator Pitch: https://bit.ly/45e9ZqB

FlexJobs is a subscription service for job seekers that features flexible and remote jobs. With an A+ rating from the Better Business Bureau and a 4.7 rating from over 10,000 reviews, FlexJobs ensures that customers have a safe and positive remote job searching experience - without the ads, scams and junk found on other job sites.

FlexJobs | Find A Better Way To Work

Welcome to step 13! Great job sticking with it!

This topic is divided into two parts: creating a personal brand, and crafting your elevator pitch. Let’s first dive into personal branding.

Why Do You Need a Personal Brand? Think of your personal brand as essentially marketing yourself and your career expertise. It signals what you stand for, what you’ve accomplished, and what you’re capable of achieving. A consistent personal brand is a marketing tool that serves as your own personal billboard to potential employers, one that evolves and changes over time. It tells your own story, explains your core values, and offers details about skills and passions.

The most significant step to developing your personal brand is determining what your brand represents. Your core values are the heart of your brand and are the foundation for all of your communication strategies. Ask yourself:. What motivates you to get up in the morning and tackle the day? Why are you unique? What are you passionate about?

As you answer these questions your personal brand will begin to take shape, and the step is to draft your personal vision statement. Your vision statement will serve as your guiding light and will keep you in check as you continue your search and promote yourself.

And, now it’s time to build a strong social media profile that catches the attention of recruiters. Use LinkedIn, Facebook, Twitter, and other platforms to craft and display a professional profile that’s frequently updated with information about your professional assets. Keep in mind that certain platforms fit different career fields better than others so be sure to use the link included below that explains how these leading sites can benefit job seekers.

You may also want to consider establishing your own website, blog, or splash page using a service like about.me to showcase your expertise in a particular area. Constructing a professional blog or website with insightful posts and information that is relevant to your targeted industry can help to clearly communicate your personal brand.

And now on to your elevator pitch. Sharpening a persuasive elevator pitch can be the difference between capturing someone’s attention and missing a great opportunity. An elevator pitch is essentially a short overview of who you are, what you’re interested in doing for work, and why you’re qualified for the position that you’re seeking.

Why is it called an elevator pitch? Imagine yourself sharing an elevator ride with the person who can help you get whatever it is you want such as a new job, a promotion, a job interview, or a meeting. What would you say to them on that short elevator ride to grab their attention and motivate them to help you? That’s your elevator pitch.

The key elements of your pitch are an introduction, a summary of what you do, and a closing to wrap it up. Remember, your pitch should be brief, so avoid including your entire work history.

Choose one or two highlights that would be most relevant to your audience to share.

What do you want others to know about you? What do you bring to the table that is unique or noteworthy? The more you get to the heart of your true interests, skills, and experiences, the better you’ll be able to present yourself clearly and effectively to others.

Be sure to write out the message that you want to get across, and practice saying it out loud. Keep crafting until the pitch flows naturally from you. The best pitches sound natural and conversational, so practice until you feel comfortable.